Finding and replacing agents and brokers within a real estate brokerage is an ongoing task. However, it is a bit difficult to do in commercial real estate due to the unique and special nature of the property type.
Therefore, when you want to employ new brokers, then you have some alternatives, which we are going to discuss now.
1. You need to search for the individuals who are completely new to the industry and is also looking for a job.
2. Finding someone who is looking to move from residential to commercial property and is willing to learn.
3. Bringing cadets with your experienced brokers so that they learn the work from the inside out.
4. Lure in a top broker/agent from one of your tough competitors.
5. Putting one of your current team members to a new position and giving him/her more responsibilities.
Which out of these options is correct and easily doable? Well, it all depends on your circumstances and the way you are looking to apply your resources to the role and a new individual.
One of the most crucial things that you need to determine is the mindset and sales character of the individual that you have employed. The person associated with sales will claim that they are familiar with the industry and so, they will do a great job, but nothing can be said until they do something, i.e., convert prospects into buyers.
While employing a new agent or broker, you need to figure out the mindset and focus of the person. Basically, you are looking for a person who has the knack to find the listings and new clients to serve. It is ideal for you to find a candidate that is performance-driven and has ample knowledge related to property and skills to support the process.
If you some tips to find a new agent or broker, then here are a few useful ones:
1. Find out how much knowledge they have when it comes to real estate. You will have to ask some profound questions about property prices, rentals, marketing, negotiation, and prospecting.
2. Go through their documentation skills because some salespersons are very bad at doing documentation. They can make mistakes that could land you in legal hassles.
3. Then, you need to analyze as to how much ambitious and driven the person is because without having the drive to succeed, not even a simple task can be done, let alone selling properties, which is a very difficult thing to do even for experienced agents.
4. Prospecting is another thing that needs to be considered, so you need to ask the candidate as to how they would prospect. Also, check out the candidate’s willingness to do the hard prospecting things.
5. Get in touch with the candidate’s previous employers to know a bit about the person and his/her working style and behavior. Basically, you want to confirm that the person you are hiring doesn’t have a troubled past.
Hiring the right property agent/broker is not going to be an easy task, but if you are able to find satisfactory answers to the aforementioned questions, then you will be in a much better position to find the right person for the job.
This post is sponsored by Realty Hub, a 100% commission brokerage.